CASE STUDY
Halil Eren Çelik · Lead Product DesignerINTOUCH
Multi-Platform Product Ecosystem
intouch is an internally developed OBSS employee-experience ecosystem spanning social media touchpoints, a public website, a web-based dashboard, and iOS and Android applications.
As Lead Product Designer, I contributed to defining the product’s visual and interaction direction and translating its design strategy into consistent cross-platform experiences. I worked with the wider project team as the platform evolved, supporting the creation and implementation of its design approach across multiple digital surfaces.
After completing my involvement, I transitioned to another OBSS assignment and handed over the ongoing design work.
Problem / Request
Create a coherent ecosystem across social, web, dashboard, iOS, and Android
Define a shared visual and interaction direction
Translate product strategy across multiple digital surfaces
Support an evolving platform over an extended period
Goal
Establish consistent cross-platform experiences
Create and implement a reusable design approach across surfaces
Collaborate with the wider team as the ecosystem evolved
Outcome
A shared visual and interaction direction supported the ecosystem
Public website, dashboard, iOS, and Android experiences were aligned
The design approach was carried across multiple product surfaces
Ongoing design work was handed over when the assignment changed
TEAM
Lead Product Designer Halil Eren Çelik
Mid-level Product Designer · 3 Business Analysts Project Manager · Engineering Team of 20
Long-term, multi-platform product design across dashboard, light mode and dark mode experiences.
VERIFIED DELIVERY SCOPE
02 — Product Ecosystem
A digital office for internal communication
The product brings workplace communication, employee participation, and internal services into one connected ecosystem across mobile and web surfaces.
03 — Mobile Experience
A connected internal experience
Company news, social content, announcements, events, and everyday employee touchpoints come together in a shared mobile experience.
04 — Community Participation
Profiles, publishing and communities
Personal profiles, post creation, content sharing, and group discovery support participation while keeping internal communication recognizable and easy to navigate.
05 — Employee Services
Participation and employee services
Surveys, listings, embedded polls, and lightweight service flows extend the platform beyond communication into practical employee participation.
06 — White Labeling
A white-label product foundation
The product can be adapted for different organizations through configurable brand colors, visual assets, and content while retaining a consistent underlying experience.
07 — Private Community
A private community for each organisation
Each client receives a private digital hub where employees can access company-specific communication, communities, participation tools, and services.
08 — Adoption Dashboard
Visibility into platform adoption
The dashboard brings active and inactive users, participation, and engagement signals together so administrators can understand how the platform is being used.
09 — Administration
Configurable system management
Administrative tools help teams manage modules, content, users, and platform features without fragmenting the product experience.
10 — Survey Builder
Flexible survey creation
A guided builder helps administrators create questions, configure options, and publish surveys as part of the wider employee experience.
11 — Reporting
Actionable survey reporting
Response and participant views make survey results easier to review, filter, and export, connecting participation with actionable reporting.
FINAL REFLECTION
Creating one recognizable experience across an expanding product ecosystem.
intouch brought visual direction, interaction strategy, public web, dashboard, iOS, and Android experiences together through a shared cross-platform design approach.