CASE STUDY
Halil Eren Çelik · Senior Product DesignerCIGNA FINANS
Internal Sales Performance Dashboard — UX/UI Design
Contributed to the UX/UI design of an internal sales performance dashboard developed through OBSS’s design and software consultancy.
The platform was created specifically for Cigna Finans employees rather than end customers. As Senior Product Designer, I worked on organizing product performance, scorecards, role-specific information, and operational workflows—helping translate business requirements into a clearer and more usable dashboard within the project’s technical and operational constraints.
Problem / Request
Create an internal sales performance dashboard for employees rather than customers
Organize product performance, scorecards, and role-specific workflows
Translate business requirements into an understandable interface
Work within technical and operational constraints
Goal
Clarify performance and product information hierarchy
Support role-specific employee workflows
Improve usability while respecting project constraints
Outcome
Internal dashboard experience organized around employee performance needs
Product progress, scorecards, and role-specific workflows structured clearly
Business requirements translated into a more usable interface
UX/UI decisions aligned with technical and operational constraints
TEAM
Senior Product Designer Halil Eren Çelik
Business Analyst · Project Manager Product Manager
UX/UI design for an internal online sales dashboard, delivered with a cross-functional product team.
VERIFIED DELIVERY SCOPE
02 — Dashboard Context
A performance overview for employees
The dashboard brings product performance, progress indicators, scorecard results, regional ranking, and quick actions into a single employee-focused overview.
03 — Information Structure
Making product performance easier to scan
Progress bars and category-level figures help employees compare targets, collections, and product performance without navigating across separate reports.
04 — Role-Specific Experience
Role-specific access and workflows
Navigation and available actions adapt to employee responsibilities, helping different roles reach relevant product data, reports, and operational tasks.
FINAL REFLECTION
Turning performance data and role-specific needs into a clearer internal dashboard.
Cigna Finans focused on organizing product performance, scorecards, employee roles, and internal workflows into a more understandable dashboard within real technical and operational constraints.